Digital Marketing Campaign Review – Culture Kings

Recently an Australian business by the name of “Culture Kings” had a massive promotion and campaign. This week I will be looking into their promotion strategies and talk a bit about what I thought they did well and what I thought they could have improved on. Last week Culture Kings had a huge campaign called…

Is AdBlock good or bad for consumers?

The short answer is AdBlock is bad for consumers. But Why? AdBlock may be good for the individual themselves in terms of aiding in inconvenience and reducing headache, however, if AdBlock were to become somewhat mainstream it will not only hurt consumers but also could potentially destroy many industries and businesses. At the moment around 10%…

How To Up Your Digital Marketing Game #1 – Snapchat

Snapchat has gone from a humble application used to send photos or videos to your friends to now a potentially incredibly powerful tool for your business.  Snapchat for those of you who don’t know is an application that allows users to send photo or videos either privately to users or to everyone via a function…

Social Media Campaign Review – Boost Juice

Today I decided to take a quick look at a recent social media campaign that is being run by Boost Juice. To put it short. I love it! But first, let me explain what exactly Boost Juice are doing. The Campaign is called “Find Your Perfect Matcha”. Essentially the campaign gets the customer to talk…

Ads For You! Ads For You! Ads For Everyone!

This year I decided that I wanted to participate in a run. After a quick google, I decided to go with “Run Melbourne”. To my surprise after just opening the website, I had become a victim of targeted marketing. What do I mean? Well, let me show you. After reading through the website to learn a…

Digital Marketing Strategy #1 – The Freemium Model

Today, I decided to take a different approach to my marketing blog. This week I decided to look at a popular digital marketing strategy, The Freemium Model and answer the question on a lot of our minds, does it actually work? The short answer is Yes, but only when done right. To explain this justification…

The Power of SEO

Information has never been so easily and quickly accessible. So much so that we have become lazier and lazier when it comes to finding information. Not long ago, many of us would have gone to our local library and spent a few hours trying to hunt down a book to source needed information. Now it…

Being Unprofessional! Video Blog #1

This week I decided to make a video as my blog. I will be looking at a Digital Marketing Strategy adopted by Sportsbet.com.au. Hope you enjoy!

“Houston, We Have a Problem”

Just like Apollo 13, many organisation fail foresight and don’t prepare for unforeseen circumstances, nor do many of them look outside the box. This introduces a problem called “Marketing Myopia”. Marketing Myopia is a term that is used to describe a short-sighted approach to marketing that only focuses on the needs of the company. This is…

Influencers, Influencers and Influencers.

Now more than ever we in an age of constant exposure. So much so that many us have built a desensitization toward marketing and advertising. However, one of the oldest tricks in the book is still widely used and has still shown to work its magic. What is it?  One word. Influencers. Since the early days,…